from fashion to fuel

Projects

Logo and graphics for Du Paint and Tool applied to paint tin

DÜ Paint + Tool

A fun adaptation of the words' daub' and 'do'. The umlaut is represented by colourful paint daubs, which communicate the company's service offering and vibrant personality.

naming
slogan
descriptor
branding
registered trade mark

Dü Paint + Tool

This brand name is a combination of the words 'do' and 'daub'. It is short, witty, and interesting on the eye due to replacing the 'o' with a 'ü'. The umlaut is represented by colourful paint daubs to communicate the company’s service offering and vibrant personality.

naming
slogan
descriptor
branding
registered trade mark
Deeghuys logo done by Leavurmark

Deeghuys

'Deeghuys' is based on family values and speaks to the widely shared family experience of baking by selling frozen dough products for home use. The name translates to 'dough house' in Dutch, which is an ode to the owner's heritage and further underpins the concept of tradition.

naming
slogan
branding
trade mark in progress
Zolt sports app logo and brand graphic on mobile phone

Zölt Sports App

‘Zölt' comes from 'salt' and 'exalt'. Salt was used as a currency before money, which links to the rewards one can earn on the app. Exalt refers to being raised to a higher position, much like players would be in the app. To communicate the energetic ethos of the brand we created a bright and dynamic brand identity.

naming
slogan
branding
trade mark in progress
Debu vocals app name and logo done by Leavurmark

Débu Vocals App

'Débu' derives from the word debut. The name's excellence lies in being simple, fresh and descriptive. The word debut encapsulates the entire being of the app, as the platform exists to scout young musical talent. We created a loud and vibrant brand identity that fires up potential within the imagination of teenagers.

naming
slogan
branding
Punchu clothing logo inside the brand's speech bubble device

Pünchu Clothing

'Punchununu' is a common South African term of endearment for children. Pünchu's ethos is centred on African pride, making the name a perfect fit for them. The client approached us with the spelling 'Poonchoo', and after our creative direction, refined the brand name and identity into what it is today.

naming
slogan
descriptor
branding
trade mark in progress
Moov fuel logo and brand assets applied to fuel tanker

Moov Fuel

This brand name's simplicity and relevance to the industry is revolutionary, unexpected and bold. The use of such a universal and inspirational name references the company's agility and enables the brand to adapt to any future changes in the energy industry.

naming
slogan
descriptor
branding
trade mark in progress
Ideafruit logo with custom illustrations of fruit, animals and nature

Ideafruit

'Ideafruit' resolves the logistical pain points of fruit delivery by being tactical with its distribution. The brand name strategically communicates the company's ability to implement innovative ideas surrounding the packaging and distribution of apples and pears to global clients. We collaborated with the talented South African graphic artist, Studio Kronk, to create brand-infused illustrations that represent nature's whimsical and wonderful possibilities.

naming
descriptor
logo
registered trade mark
Phil app mockup showing logo and visual identity

Phil App

'Phil' makes life on the road more convenient, from filling up with fuel to pre-ordering food at fuel stations and earning rewards. It intentionally sounds like the word 'fill' – which references filling up with fuel or food. Using a human name in this context helps users to connect with it as a personal assistant.

slogan
descriptor
branding
Kruna engineering corporate identity and logo applied on stationery

Kruna Innovation Engineers

'KRUNA' is self-titled by its founder. It is a translation of his name, which means 'crown'. Having invented a life-altering medical apparatus, among other creations, the engineering firm is a powerhouse in innovation. We encapsulated their ethos by developing 'Create Anything' as their slogan and 'Innovation Engineers' as their brand descriptor.

naming
slogan
descriptor
branding
registered trade mark
Wolken fashion and apparel logo on background image of misty mountains

Wolken Fashion + Apparel

As a fusion of the words' lock' and 'it', 'Lokkit' references the ease the business provides to its clientele and works as a vivid descriptor of their trade. The simplicity and campainability of the slogan 'Safe. Secure. Sorted' further highlights their comprehensive service offering and positions them as a brand you can count on.

naming
slogan
branding
registered trade mark
Lokkit locksmith logo and vehicle branding done by Leavurmark

Lokkit Locksmith & Security

As a fusion of the words 'lock' and 'it', 'Lokkit' references the ease the business provides to its clientele and works as a vivid descriptor of their trade. The simplicity and campainability of the slogan 'Safe. Secure. Sorted.' further highlights their all-around service offering and positions them as a brand you can count on.

naming
branding
trade mark in progress
Nuditea Rooibos logo on commissioned illustration of adam and eve

Nuditea Rooibos

'Nuditea' is a composite of 'nudity' and 'tea', creatively appropriate for a natural and organic rooibos tea brand. The name's relevance demonstrates to the consumer that they are selecting a product straight from the earth. The rounded logo and neutral colour palette further communicate a soft and organic look.

naming
slogan
packaging
registered trade mark
contact us today

On your mark.
Get set. Go.

Send us a message about your project to get started.

Fields marked with an asterisk (*) are required.
Thank you!
Your submission has been received.
Something went wrong while submitting the form. Please try again.
Thank you!
Your submission has been received.
Oops! Something went wrong. Please try again.
White Up Arrow Icon